Vision
To build a modern and reliable institutional media and communication system that enhances the university’s identity, presence, and reputation, and supports effective communication with the community, media outlets, and official entities.
Objectives
1. Enhance the university's institutional identity and reputation, and highlight its achievements and outcomes.
2. Develop digital media and institutional communication by utilizing modern platforms and smart technologies.
3. Strengthen communication with media, government agencies, and the community, and consolidate institutional transparency.
4. Manage media content and communication during crises and protect institutional reputation.
5. Document university activities and achievements, and highlight success stories and societal impact.
Key Tasks
• Prepare and execute the university's media and communication plan and enhance its institutional identity.
• Manage the university's media and digital content and update the website and official platforms.
• Prepare news, statements, reports, and media materials, and document events and achievements.
• Build relationships with media outlets, official entities, and the community, and manage government communication.
• Monitor media coverage and public perception, and analyze the university's presence and reputation.
• Manage institutional communication during crises and emergencies in coordination with relevant authorities.
• Prepare media reports and indicators, and measure the impact of media campaigns and communication activities.